Frequently Asked Questions
Straight answers about who we help, how the work runs, and what each service costs.
About Focused Marketing Systems
What is Focused Marketing Systems?
Focused Marketing Systems is a marketing consultancy in the Phoenix metropolitan area. It helps owner-led businesses that already do some marketing find what’s disconnected, then design, build, and run one connected marketing system. Every engagement starts with the Marketing Blueprint, a diagnosis and plan delivered in about two weeks, available on its own for $497.
Who founded Focused Marketing Systems?
Focused Marketing Systems is a Phoenix-area marketing consultancy founded by Nate Rosales, CMO of DadPool and a U.S. Army veteran. Focused Marketing Systems diagnoses disconnected marketing, then designs and builds a connected system that the client’s own team runs and owns, instead of a service the business keeps renting from an agency.
How does Focused Marketing Systems work?
Focused Marketing Systems works in three stages. Design the System diagnoses your marketing and maps nine connected parts of the customer journey in the $497 Marketing Blueprint. Build the System puts that plan into operation over 90 to 120 days. Improve the System adds ongoing strategic guidance while your own team runs the marketing system.
Services and pricing
What is the Marketing Blueprint?
The Marketing Blueprint is a $497 marketing diagnosis and plan from Focused Marketing Systems. In about two weeks, the Blueprint maps your customer journey from target market to referral, pinpoints the gaps and bottlenecks, and sets clear priorities. You own the finished Blueprint, and it’s backed by a usability guarantee with a full refund if it can’t be made actionable.
What is Blueprint Implementation?
Blueprint Implementation is the build stage from Focused Marketing Systems. Over 90 to 120 days, Focused puts your Marketing Blueprint into operation alongside your team, then documents the system and trains your people to run it. Implementation costs $7,000, or three monthly payments of $2,500, and includes an operations playbook, metrics dashboard, writing toolkit, and CRM training.
What is Ongoing Strategic Support?
Ongoing Strategic Support is a $2,000-per-month marketing advisory service from Focused Marketing Systems for companies already running the system built in Blueprint Implementation. Your team operates the marketing system day to day. Focused helps leadership review performance, find the next bottleneck, make hiring and vendor decisions, and adjust the system as the business changes.
What is Fractional CMO Leadership?
Fractional CMO Leadership is a $7,500-per-month, month-to-month engagement from Focused Marketing Systems for Phoenix-area companies that need someone to lead marketing. Focused sets strategy, leads your marketing team, manages agencies and vendors, oversees the budget, and meets with leadership weekly. The fee includes the Marketing Blueprint and Blueprint Implementation, and the engagement is limited to two clients.
Marketing systems and results
What is a marketing system?
A marketing system is a set of connected marketing activities where each piece has a defined job in moving the right prospect from first contact to customer, repeat customer, and referral. Instead of running separate tactics, a business with a marketing system runs one customer journey, measures where it breaks, and fixes the bottleneck first.
Should I hire a marketing agency, consultant, or fractional CMO?
Hire a marketing agency when you know what needs to be done and need people to do it. Hire a marketing consultant when you need a diagnosis and a plan your own team can carry out. Hire a fractional CMO when you need an experienced leader to direct strategy, people, vendors, and budget without adding a full-time executive.
How did DadPool generate over 1,800 leads?
DadPool, an above-ground pool rental company in the Phoenix metropolitan area, generated over 1,800 leads across its 2025 and 2026 seasons. At the start, no one knew the service existed. DadPool built a connected marketing system with Google Ads, Meta Ads, its website, a Google Business Profile, and partnerships, then turned to the next bottleneck: follow-up speed.
Talk through what your marketing needs.
Book a short call and we’ll talk through where your marketing stands and what it needs.